CLEP Principles of Marketing Examination Essential Study References 2013
The Principles of Marketing examination has introductory level material on sales & marketing. The focus is on the general concepts and techniques involved in a marketing organization. This book focuses on the more difficult topics that will likely make a difference in exam results. The book is NOT intended to guide you through every single official topic. You should therefore use this book together with other reference books for the best possible preparation outcome.
Book TOC: CLEPmarketing-2014TOC
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