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Certified Marketing Executive & Certified Sales Executive

CME & CSE Certification Exams ExamFOCUS Study Notes & Review Questions 2012 REVISED

Sales and Marketing Executives International SMEI offers both the Certified Marketing Executive CME certification program and the Certified Sales Executive CSE certification program for marketing and sales managers, business owners and marketing educators. 

The CME exam covers:

<< Foundations Of Marketing Management >>
Marketing Concepts Strategic
Marketing Management
Global Marketing

<< Developing Marketing Strategies >>
Analyzing Market Opportunities
Market Segmentation and Positioning

<< Implementing Marketing Strategies >>
Product Development and Management
Designing Pricing Strategies
Managing Marketing Channels
Managing Integrated Marketing Communications
Managing Direct and On-Line Marketing
Evaluating Marketing Strategy

<< Professional Skills >>

<< Ethics >>

The CSE exam covers:

<< Organization and Management >>
Planning, Forecasting and Budgeting
Organizing the Sales Force
Team Building
Motivation and Incentive Management

<< Personnel >>
Sales Training
Performance Appraisal

<< Sales and Marketing >>
Foundations of Marketing Strategy
Pricing and Trade Practices
Integrated Marketing Communications
Emerging Channels
Sales Technology

<< Ethics >>

We give you knowledge information relevant to the exam specifications. To be able to succeed in the real exams, you’ll need to apply your earned knowledge to the question scenarios. Many of the exam questions are written to be less straight forward. They tend to be framed within the context of short scenarios.

The exams are difficult. Coverage is highly comprehensive – a wide range of topics are presented in the official topic lists. This ExamFOCUS book focuses on the more difficult topics that will likely make a difference in exam results. The book is NOT intended to guide you through every single official topic. You should therefore use this book together with the official prep books for the best possible preparation outcome.


Table of Contents


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To order this book:

CME & CSE Certification Exams ExamFOCUS Study Notes & Review Questions 2012 REVISED: Building your sales & marketing exam readiness

Price: USD$49
ISBN-13: 978-1469926414
ISBN-10: 1469926415
Binding Type: US Trade Paper
Trim Size: 5" x 8"
Language: English
Color: Black and White

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